Don’t tell your audience your marketing message, show them with video!
Have you ever written an email, and pre-apologized for how lengthy the contents were? I can think of numerous occasions where I have added a pre-warning to a lengthy email, document, or even a text!
Why do you even write something that is so long you fear the recipient won’t even read it? Most times, you have SO much to communicate, and there’s no short-hand way to say it. The world is only getting more complicated, yet we’re still relying on one of the oldest communications methods - the written word. There is an answer to this conundrum – communicate with video.
If a picture is worth a thousand words, a video is worth 1.8 million (source). So, video is perfect for communicating complex messages through a mix of audio, visual, and text. But, video provides so much more – it connects with your audience on an emotional level, which allows your message to resonate with your audience. After all, emotion is the one key ingredient for memorable videos.
Here are 3 communications you should replace with video:
Training & Onboarding
We’re sure you’ve been here – you start a new job, and you’re immediately inundated with the new employee portal that houses numerous PDFs and visuals to walk you through new systems. How boring is that? These screenshots and PDFs are inefficient – there are still big gaps in between steps in the process, and at the end of the assets, you’re still pretty lost.
We’ve got the solution – utilize video for your training resources. Do you need more convincing? ‘How To’ video searches on YouTube continue to grow 70%, year-over-year (source) – watching this type of content is easier, and it leads to results. Plus, here are some additional tips for improving internal communications with video: blog.
Secure Partner Communications
Everyone knows the feeling – if someone tells you to keep a certain piece of information secret, you’re much more excited to share. It’s human nature. So, when you communicate secure information to partners and other constituents in your business via email, it’s begging to be shared. A simple forward of an email can share secret product, pricing or upcoming feature information to those who shouldn’t know. What’s a solution? Securing video hosting.
With a securely hosted video platform, you can control who is able to see and access this information. So, not only can you harness the explanatory power of video, but you can also lock the content so only certain constituents can access it. That’s what you would call a win, win.
CEO Messages
Emails and letters to employees come off as impersonal. We, as Americans, spend so much time on email, 13 hours a week to be exact (source). Any important message conveyed via email gets drowned out by the other noise. Additionally, any form of written communication can be written by someone else - so the message may not even be coming from the initiator of the communication. With video, the message comes straight from the source, which leads to little room for miscommunication. No more he-said-she-said, or ‘I must have missed that in the email’.
A video message straight from the CEO to your employees will be much more effective than a long, written piece of content. Video is inherently more engaging, which means it is more likely to hold their attention and it will also feel a lot more personal to the individual. It will also give you a chance to get creative and bring attention to key points with motion graphics.
The Bottom Line…
Many other forms of internal and external communications can be replaced with video. If you would like to know more about how a video partnership can fuel your communications with strategic, iterated video content,contactour team today.
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