Content is king, but video is the reigning champ. Utilizing video in your marketing efforts is the tool for growing your brand. It has become the first choice for digital marketers to grow companies, both large and small. Video is inherently engaging due to the nature of the content, which appeals to multiple senses at once, it also builds trust with your brand, and so much more – the list is endless. But we’ll leave you with one final pro – it helps increase website traffic, which leads to conversions, and ultimately SALES.
You can improve your video marketing strategy without scrapping everything – with a few small edits to your existing video strategy, you can increase website traffic. Here are a few quick tips:
Go SMALL or go homE
Snackable video content, or short clips, will generate more web traffic for your brand. Most people consume content on-the-go, so these bite-sized pieces of content are ideal – they’re engaging, entertaining, and require LITTLE commitment from them in terms of time. And the shorter the video, the more likely your audience will watch until the end where a call-to-action lives, which leads to conversions!
There are a few different ways to cut up your video content into miniature, snack-size pieces. You could create individual pieces of content that last less than 1-minute and focus on one particular topic. Alternatively, you could create a series of shorter videos, which all focus on a more complex, longer topic, but can be easily consumed in bite-sized pieces – think of complicated processes that can be learned in steps, instead of one giant 10-minute video, which no one will inevitably finish. No matter how you slice it…get it?...there are few things to keep in mind when creating bite-sized videos:
Select one idea per piece of snackable content.
Keep it (your message) tight, and fluff-free. If you only have 10-seconds, don’t fill the already limited space with fluff content. Be selective and keep it short & sweet.
Consider one goal or outcome for each piece of content – even if it’s just to watch another video in the series.
Ensure your video content is mobile-friendly, because it needs to be easily digestible on-the-go.
Go straight to the source – upload natively
We sound like a broken record – upload to each social channel that optimizes for video natively. It is important to have a hosting platform in order to have videos on your website, and to easily share to potential clients, but if you want to have a video on Facebook, Twitter, LinkedIn, Instagram, or YouTube – upload to that platform directly. The platform will prioritize your content, the videos should automatically play (depending on the platform), and you’re reaching your audience where they are online; so, you’re going to them, versus expecting them to come to you.
People are sick of being ‘sold to’. So, they are less likely to follow an external link to watch a piece of content, which risks them falling into click-bate, or ending up on a page where they don’t want to be. Natively hosted video doesn’t pose such risks, so your audience is more likely to watch and engage.
Speaking of native content, let’s talk about Instagram, baby. In order to get the most bang for your video buck, you should post and boost your content where YOUR audience hangs out online. It’s imperative for you to know your audience, and their browsing habits – don’t expect them to come to you….cause you may be waiting forever.
Once you determine who your audience is, if you haven’t already, consider where that age group spends most of their time online. Age is one of the easiest factors to consider – Facebook has a mass appeal in terms of age brackets, while Snapchat’s base trends much younger. But, what about the visual content-focused Instagram? The largest user base on Instagram is between 18-24, however, 1/3 of their user base is 30-49, and even those ages 50-64 are ‘gramming now! So, with the visual and video focus of this platform, and the increased users’ age brackets, Instagram should get some serious consideration for your next video and visual marketing campaign! It’s a great way to generate more traffic from a potentially untapped portion of your ideal demographic. It’s time to do it for the ‘gram. Connecting the dots between your video content and the resulting revenue will instill confidence in your content, and ultimately your marketing strategy. If you need help producing videos that convert and lead to ROI,contact ustoday. We are THE video content solution for businesses.
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