Couple this demand with the most complex form of digital content creation, video production, and you have a marketing juggernaut that requires an approach all its own to harness effectively. Meet the video production retainer.
At its core, a video production retainer provides access to video production services over a set period, usually six to twelve months, but the relationship it builds between your business and your video marketing agency provides so much more. Here are the top five benefits of a video production retainer for marketing:
1. Trust
Video marketing, like all digital marketing, is about people. It’s about connecting with people in a way that is honest, genuine, and relevant – connecting in a way that can be trusted. Successful businesses achieve this by fostering the same connections within their teams and strategic partnerships.
A video production retainer establishes this trust through long-term collaboration and opens the door to valuable feedback, improvement, and optimization of your marketing efforts that cannot be achieved through a “one and done” project mentality.
2. Integration
A video production retainer also allows your business to harness the capabilities of an “in-house” video production team and optimize content-driven communications to key stakeholders. Working with the same video production team provides consistency, reliability, and most of all centralized access to your final video assets.
After all, even the best videos are useless if they are not secured, organized, accessible, and able to be distributed at a moment’s notice.
3. Savings
This one is simple: buying in bulk saves you time and money. Consider this, you have a trade show coming up and need 1500 ballpoint pens. Do you think it will be more cost effective to place separate orders for each pen or group them together in a single order?
Furthermore, the pen supplier can probably produce some extra ink colors with little to no additional cost if they know up front. But run that order in blue and then return a month later for red and you will likely double your total spend.
Video production is no different than the rest of your marketing collateral. With the right strategy and creative, a top-notch video marketing agency will find efficiencies to give you more bang for your buck.
4. Quality
Your video marketing agency will develop valuable insight over the course of your video production retainer and use this knowledge to continually refine your video content and campaigns. Similarly, your business will gain an understanding of your agency’s video production capabilities to better align future marketing opportunities.
Together, you constantly improve upon communications to elevate the customer experience at every digital touch point.
5. Demand
Effective video content must be fresh and frequent. Add that to the abundance of messaging your marketing team is tasked with throughout the year and suddenly you are dialing up a substantial amount of video communications. High volume, yet high quality video content can be achieved, often at breakneck speeds, if you have a reliable video marketing agency on standby through your video production retainer.
So, have we convinced you yet? Having a video marketing partner on retainer will alleviate a lot of work and concerns on your part. Start off 2017 on a much easier note with a video marketing partner.
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