It’s 2016, and the evidence is clear: video is fast becoming the dominant source for information sharing, with the potential to reach a broad range of audiences in the shortest amount of time. Most of us are getting our information from this moving media and large companies seeking to hire new talent have taken notice.
Corporations like Starbucks have learned how to get the most out of recruiting videos; their “Early in Career at Starbucks” video has been viewed by thousands of people, and is an intentional and targeted video looking to build a desirable perception of the company for college students looking to start their careers. But you don’t have to be a powerhouse like Starbucks; companies of all sizes across all industries are finding new and innovative ways to use video to win over job seekers. With the growth of the Internet and mobile phone technology, videos can be viewed by virtually anyone, anywhere—from career websites to job boards to social media sites like Twitter, Facebook, and YouTube.
When it comes to recruitment, more employers are finding that video is an increasingly valuable resource to advertise their jobs, attract qualified candidates, and differentiate themselves from the competition. As the fastest growing medium for consuming content, online video enables companies to engage potential employees on a whole new level. Adam Monago, Head of Digital Strategy at ThoughtWorks, talks about how his company became more intentional when using video to recruit in an interview with Wistia: “We have found that video is the most immediate way to showcase the talented and diverse minds we have working with us.” And it worked; ThoughtWorks was able to recruit over 400 applicants using video in 2015.
One of the biggest benefits to using engaging recruitment videos is their ability to deliver pertinent information job seekers are looking for—in just a few minutes. (Sounds easy, right?) Between employee testimonials, office tours, and workplace principles, online recruitment videos help answer the most crucial question job seekers have when deciding to apply for a position: Can I see myself working there?
Everyone in recruiting wants to demonstrate to potential candidates the value of working at their organization, and videos allow these candidates to get a better overall feeling of an organization. Videos permit an outsider to essentially “meet” current employees, to see a company’s technological capabilities, and even tour an office. This type of recruitment content is more exciting to a prospective employee and can be developed as an ongoing channel to communicate with a substantial audience that has already adopted video as its ideal method of communication—lets call it 21st-century recruiting.
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