Partnering with an agency and adding engaging video content to campaigns should take some of the guesswork out of your planning, not make it more difficult. When incorporating video content into your marketing communication strategies, it’s best to set your team up for success by knowing what to look for when it comes time to evaluate video content. Follow these simple steps to ensure your team is confident—saving you valuable time and resources:
- Make sure your team is aware of the timeline of production and knowledgeable about the agency’s needs and processes
Stay in constant communication with the agency if necessary and don't put more strain on your limited resources by repeating steps that have already been taken or re-evaluating approved processes.
- Don’t compare work from the past when working with a new agency
Video today is a lot different than it was before; let the experts guide you in expanding your traditional approach to video content and all of its capabilities.
- Leave fear behind
Trust in the process of doing something different and keep the end result in mind. Why did you want to incorporate video? To engage viewers, increase audience reach, and ultimately help power the success of your campaign.
- Ask what technology can do for you
Technology plays a vital role in modern video content creation, so be sure your agency offers the most cutting edge and up to date capabilities - it will save you time and money. Great video agencies no longer need huge crews and 50lb cameras to curate great content. In fact, the smartest shops out there have what it takes to plan a creative, efficient shoot that produces several videos, achieves multiple objectives, and can largely be managed from a computer.
Leave a Reply