New employee orientations help introduce employees to their new jobs and workplace, and training videos are one of the most effective ways to have an instant impact.
Keeping your audience connected with engaging content can be quite a challenge. When starting a new job there is a lot to learn, and introducing essential information through this exciting visual medium can be the solution to grabbing and keeping the attention of new-hires.
If you are a company looking to retain good talent, you should do everything you can to make sure this transition is as effortless as possible while keeping new employees interested in the information they’re receiving. Research has shown that video is a far more effective way to train new employees and introduce them to the company than traditional training methods. Additionally, 22% of staff turnover occur in the first forty-five days of employment on average. For any business, training is an investment in your resources, money, and time. If your training isn’t engaging, it will have a detrimental impact on your business and could lead to lower employee productivity, higher turnover, and lower customer satisfaction.
As the most powerful communication medium available, videos have the ability to engage all of our senses and can facilitate more effective training and higher levels of retention. According to Brainshark,
Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words.
Your corporate culture can be cultivated through video to introduce new employees to the company and thank them for being a part of your team. Watch this onboarding video from Dunkin Donuts that introduces a new employee to the company, gives them exposure to the workplace, and offers reachable goals:
If an employee is properly engaged during new hire orientation and can envision their success, they are more likely to pay close attention to their work. Making your presentation of benefits appealing to new-hires through a motivating video will entice employees to want to stay with your company and do the best job possible.
New hire training doesn't have to boring and generic. From field services to the retail floor, you can realize an entire company’s big picture in just a few minutes through video. Dedicating the proper resources to engage new hires and creating content with thoughtful consideration of their onboarding journey shows investment in your employees, which will ideally lead to a long-term relationship. If your new staff members feel like they have been properly trained and supported, they are more likely to feel emotionally invested in your company's goals and vision.
If you want your content to be a game changer for your new hires, then the goal should be curate content that adds value. Carefully crafted video products can shorten onboarding time, increase knowledge retention, and enrich continued education for new employees and team members.
Does your company effectively utilize video content in their onboarding strategy? We'd love to hear about it!
Leave a Reply