Video is the internal communications tool of the future
When businesses think about video content, they seem to visualize strictly external communications. How they are going to communicate their brand and their messaging to customers. But don’t restrict yourself to these misconceived and preconceived notions! There are endless types of videos that can be leveraged for ALL types of communications, beyond just external marketing materials. Enter, video for internal communications.
Why use video for internal communications?
Well, where do we start? Videos are more captivating and attention-grabbing than all other types of communications. Here are some other reasons:
Easy to distribute
Videos can be watched anytime, anywhere. They’re easily consumed on-the-go, which adds to the benefits of utilizing video in all your communications. In regards to internal communications, think of video as your new & improved memo. You can easily share video training series, how-tos, quick updates, and so much more in video form.
Better communicate events, trade shows or conferences
Think both at the trade show, and alerting your company to trade shows, conferences or other events. You can easily create a video before the event to educate your employees about what the event is about, and what your company is aiming to achieve by attending. Utilizing video in this type of communication helps create a stronger human connection with your audience – your employees.
Improve company or product updates
Keep employees informed about product updates, company changes, company updates, CEO messages and more with video. Your employees are much more likely to comprehend this information in video form, as opposed to an email that gets lost in an inbox, or a memo that gets thrown in the trashcan.
What types of videos should I use for internal communications?
This type of video allows you to get into the down & dirty on how to perform a task. Think an instruction manual, on steroids. How-to videos are straightforward, and provide visual and audible, step-by-step instructions. If you would like to get your employees familiar with a new tool, a process or procedure.
Explainer videos are pretty self-explanatory – they help make processes, products, features, benefits, etc. easier to understand. An explainer video can be a powerful tool for your business to grab the attention of your audience in an engaging and fun way. But, explainers can be two-fold; they can help explain a process, while also providing a solution, aka your business!
Onboarding can benefit tremendously from utilizing video content to teach new employees about your company. In fact, nothing can be more boring than skimming through a decade-old handbook about old policies and procedures at your new job. With video, you can quickly introduce your new employees to the ins-and-outs of your business, including best practices, health and safety information and business policies, in a more entertaining and engaging way.
When it comes to training, it is imperative to share a consistent and uniform message to your employees. And when you share this information via video, it allows your employees to go through this material at their own pace; so, the information actually sinks in – as opposed to going through meetings and presentations where information is thrown at them, and it is expected to stick.