Santa can pull it off in one night, but marketers don’t have to create such tight turnarounds
Marketers are deep in holiday planning – your tree is decorated, your house has lights, now it’s time to prep your campaigns so you don’t have the crazy holiday rush to fight. Here are some of the key components that you need to consider now, so you’re not that person who waits to go holiday shopping until Christmas Eve.
Partake in some holiday brainstorming
You have a little bit of time before your holiday video content goes live, but use these few weeks to refine your ideas. Start writing a script, and refining the messaging so your holiday video content can be as effective as possible.What products or solutions should be featured, and what are some creative CTAs that will push your customer further and further down the pipeline, and will ultimately lead to a purchase during this season?
Think as your customer – what is useful for them during the holidays?
What will resonate with your target or ideal customer, specifically related to issues that arise during the holiday season. What problems do they face during this festive time of year, and what video content would best solve those problems?If your product or solution solves a particular holiday-themed issue, that’s a great way to get your audience to engage with your live video content by asking questions, and getting real-time answers. Another video approach to the holiday video marketing season is good ole holiday feel-good content – if your product or business solution isn’t necessarily applicable to common holiday problems, great quality video content can appeal to your target.Whatever approach you choose - anticipating your followers’ questions and issues that are associated with the holidays ahead of time, allows you to create video content ideas that will resonate with your audience, and will be effective.
Consider live video opportunities
Some members of your staff may shine on camera – use this to your company’s advantage, and create a message for them to communicate that connects with your consumers. Stream a holiday video series across multiple social platforms – the beauty about live video is its agility. You can reach your audience, interact with them and potentially solve their problems, all in real-time.And if your company is interested in using an influencer for your live video content, book them now! Their schedules will fill up very quickly as it gets closer and closer to the holidays.If this sounds too daunting to do on your own, or if you would like to create a year-long video strategy, partner with a video content agency.
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