---
title: Planning for Your Future Video Needs
description: Find out why making video content a line item on this year's marketing budget is so important.
image: https://www.popvideo.com/hubfs/PopVideo/images/1_-_Planning_Your_Future_Video_Content-1.jpg
---

![<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Planning for Your Future Video Needs</span>](https://www.popvideo.com/hs-fs/hubfs/PopVideo/images/1_-_Planning_Your_Future_Video_Content-1.jpg?width=1920&name=1_-_Planning_Your_Future_Video_Content-1.jpg)

---

 

![Planning Your Future Video Content Needs Featured Image](https://www.popvideo.com/hs-fs/hubfs/PopVideo/images/1_-_Planning_Your_Future_Video_Content-1.jpg?width=728&name=1_-_Planning_Your_Future_Video_Content-1.jpg "Planning Your Future Video Content Needs Featured Image")

## **Time To Start Planning!**

We are now a full month into 2016 and those grand marketing plans your company had for the new year are staring your team in the face.

 

Budgets, schedules, goals, and strategies—all of the things you plan on executing this year are in the process of being realized.

**Video content should be on that list.**

You know video is going to be an important part of your marketing strategy this year, so you should be taking active steps to ensure you have the right content for when that need arises. If you find yourself trying to “convert” preexisting content into video, instead of developing original video ideas organically and thoughtfully, your video marketing campaigns will not be successful. Tweak your creative process and marketing strategy to plan for future video needs so you can avoid the trap of playing catch up when launching a campaign. 

> “You can’t expect a Ferrari to be attainable if you don’t start saving for it.” 

That's how [Ryan Key](https://www.popvideo.com/video-marketing-agency), Pop Video's strategy leader puts it. It will take time and resources to get there, just like developing all good marketing content, but you need to start working on it. When the time and resources are committed to video projects early and throughout the life of a campaign, you can only experience success due to being organized and establishing repeatable processes that will make content production a smooth and manageable operation. The best marketing teams are building their video content long before it’s needed—always benefitting them in the long run.

## **Give Video It's Rightful Share**

Video marketing strategy should be an integral part of your yearlong planning initiatives. It takes time to develop this multi-faceted medium, so consider partnering with an expert so you can properly address your content needs, develop messaging, and establish a budget. Having the foresight to make video its own budget line item will save you the headache of having to reprioritize funds later in the year. 

*What do you want to do with video content this year? [Give us a shout](https://www.popvideo.com/contact) and we can have a strategy session surrounding your marketing communications objectives.*

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