Weekly Discussion: Nalco Champion Behavioral Training

Nalco Champion, an Ecolab company, continues to set the golden example for video marketing best practices. They utilize a multipurpose, long term content creation strategy that allows them to constantly generate video content for various needs, both immediate and yet to be determined, across a diverse landscape of platforms. The most recent example comes from their Behavioral Training Division, which needed a series of 11 training videos focusing on different “Right Way/Wrong Way” business scenarios. Nalco Champion leveraged their existing partnership with POP Video to transcribe old videos, develop new scripts, scout locations, cast talent, create a compact shot list, sort logistics & scheduling, create content and deliver first cuts for approval all within a couple of months. This process was new to the Behavioral Training Division but the existing partnership with POP Video made for a seamless transition between business groups. The content that was acquired will be utilized immediately for internal training purposes and then get added to Nalco Champion’s sprawling content library for later use in things like print materials, recruiting content, web design, etc. Check out some stills from the two day shoot:

Consistency is everything to a big brand and the way to keep content generated by outside firms consistent is through planning and partnership. These stills show how our partnership with Nalco Champion makes it simple for us to stay consistent with their brand guidelines. From the clothing worn by the actors and the type of lighting to the choice of locations and everything in between; POP Video made sure that this video series would integrate seamlessly with the rest of Nalco Champion’s visual assets. Check back soon for new Nalco Champion videos and if this sounds like something that could benefit you or your company, CONTACT US today and let us help you Market With Motion.