We’ve said it before and we’ll say it again now; If you’re lacking video content, you’re behind. Video makes a true connection between your brand and your customers, allowing your message to be understood clearly, whatever it may be. More importantly, video content lends a true human face to your company. Where words and pictures drop the ball, video picks it up and runs away with it. Visual content overall is the most important thing you can do for your marketing plan. This visual content comes in a lot of different forms but video is the king. Let’s take a look at why, using the Founder of the Energy Digital Summit, Braxton Hugginss, article, 9 Reasons Why Visual Content Should Be In Your Oil and Gas Marketing Strategy in 2014 as a guide.
1. Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
Successful inbound marketing is a key component of all of our B2B clients’ marketing plans. Driving traffic to your website and driving traffic to the appropriate places within your site are equally important. Images that include that little play head (the promise of a video) is all it takes to entice your customers to view your content.
2. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
Our brain recognizes and connects with images; moving images more so than static ones. Instead of describing your company’s services via copy, why don’t you make a 60 second animated explainer video?
3. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)
Infographics are the most interesting way to convey a large amount of boring but mandatory data. Check out this book and then try and tell us that infographics aren’t REALLY cool.
4. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)
In today’s rapidly changing content consumption landscape, mobile is rapidly becoming the new king. People’s attention spans are shorter and they have less patience for not being engaged, especially on the go. Mobile views are increasing right along with the average view duration. People watch longer on their mobile devices because it’s more comfortable for them. You can’t afford to miss out on engaging with your customer on this platform.
5. Viewers are 85% more likely to purchase a product after watching a product video.
Showcasing your products with video is something we are constantly pushing to people, especially to oil and gas companies. You can tell that potential customer about how your products are different then everyone elses’ until you’re blue in the face; but SHOWING them the product in action, coupled with exciting music and graphics, can make all the difference.
6. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
It’s simple; engage your site visitor and they’ll stay longer. On any type of page, videos are clicked on first and most often because people crave moving content. We’re drawn to videos and it’s apparent in the data.
7. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
This may still be true, but video on facebook is quickly catching up. Also, likes, comments and shares are great but in order to get people back to your site you need them to click on the actual content. Tempt them with a video and see how many more people will click through to your site or wherever it is you want to direct them.
8. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.
If you’ve ever been to a poorly done website then this statistic is a no-brainer. Actually we’re surprised that the number isn’t higher. People are constantly making sub-concious associations with everything around them; and the association made with a poorly designed website = a bad company. On the other hand; a clean, well designed, easy to use website overflowing with relevant content, including video = a credible, cutting edge company.
9. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
Social media is ALL ABOUT visual content. Can you imagine a social media world where all people did was share notes back and forth? People want to truly connect with the other people around them. They want to SEE what people are doing, where they’re going and what kind of experiences they’re having. This can be a powerful culture for a business to harness, and videos are the most exciting way to get people involved.
As an oil & gas marketing professional, we understand that there’s a lot to consider when deciding how to most effectively implement content. However, utilizing visual content should be a given in today’s marketing landscape. Across the board, visual content is effective, and within visual content lives the MOST effective marketing medium – video. If you’re looking to utilize video at your company, give us a call at POP Videotoday at let us help you Market With Motion.
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