Wistia’s New Video Player Goes Hard in the Paint.

Video Hosting Will Never Be The Same

It's no surprise that Wistia has been making headlines lately. The video hosting and analytics company is well known for their intuitive platform and dedication to helping every business use video better.Users upload their videos and Wistia makes them web ready. The platform also offers tracking tools that provide second-by-second insight into how viewers are interacting with your videos.

The last time this trailblazing company lit up headlines, it was to announce their integration with SalesForce; a partnership that’s influencing a foundational shift in how organizations will be able to use video to empower their sales force. You can read more about what this integration means for your sales team here.

More recently, they designed and developed a revolutionary new video player — and it goes hard in the paint. It’s beautiful. It’s powerful. And it’s about to help organizations get tons more engagement from their viewers. Check it out!

Vulcan: Wistia’s First Ever HTML5-Only Video Player

Wistia is notoriously obsessed with the delivery aspect of video marketing. As they expertly put it, “When you’re trying to get the attention of your visitors, every second counts.”

Vulcan promises not only a simplistic, contemporary design that will impress audiences before they even play your video, but also a new delivery mechanism to ensure all users (mobile or desktop) have the controls necessary to enjoy an optimal viewing experience (absent of long load times and mid-video buffering). Here are the key nuances that make Vulcan second to none:

Viewer Controls

With Vulcan, users are given viewer options to help boost engagement with your content and improve their experience. New controls include:

• Playback speed controls: to get through longer videos more quickly.
• Quality controls: including 4K resolution.
• Thumbnail preview: so viewers can scan individual frames along the play bar to quickly find segments that specifically interest them.
• Social sharing options: located directly inside the player

Mobile Responsiveness

Vulcan scales with the responsive design of your website to seamlessly expand or shrink depending on screen size. As the screen becomes smaller, player controls are tucked away to declutter your message.

Retina Thumbnail Support

Volcan is accompanied by retina thumbnail support with up to 4k resolution to ensure every video thumbnail you use to promote your message online looks amazing on any high-pixel density or retina display.

Additional Advancements

In addition to the controls, mobile responsiveness, and retina-ready thumbnail display, Wistia reworked their embed codes to make load times twice as fast. Vulcan is fully compatible with screen readers, allows all users to use keyboard shortcuts to control the player, and features improved startup times, and mobile support. Volcan also offers an adaptive streaming experience with the HLS format. And because Google plans to drop Flash soon, this player is future focused and HTML5-only.

Give it a go and tell us what you think! We find Wistia to be dependable and easy-to-use. But, of course, it’s your opinion that matters most!