Beam

Matt Young | May 31, 2018

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Kids Looking Down Intently Getting Ready to Play on the Beam System

Yes, they're staring at the floor. But for good reason!

For the past few months, we've been working on a full-scale video marketing strategy implementation for Beam.Beam is an award winning, interactive game system...but we prefer the term virtual playground. The platform is super slick, incredibly easy to use, and a truly immersive experience.

We started off with a series of five testimonial videos across five of their primary verticals - Family Entertainment Centers, Education & Learning Centers, Fitness Centers, Churches, and Healthcare Centers.

All 5 Beam Testimonial Interview Screenshots Next to Each Other

From there we produced two additional video marketing pieces - A 30 Second Web Promo and a 30 Second Social Promo.

Both Beam Promotional Video Title Card Still Next to Each Other.jpg

Most of Beam's customers use the Beam system as a marketing tool for their business, to help them stand out from their competition. The 30 Second Web Promo is more generic than any of the testimonials, and includes shots from all verticals, making it effective for any Beam customer to use as a marketing piece. The 30 Second Social Promo has frequently changing text treatments and is a little snappier and more visually appealing, making it ideal for social media.

We also created 10 Vine videos, for Beam to release as fun little promotional snippets to help engage their target audience and build their brand.

Now, with all of this video content in their marketing arsenal (plus stills for web design and print media), Beam is launching a full scale video marketing campaign that will reach across all channels.

If you're interested in getting a visual overview of how your own video marketing campaign might look, give us a call and we'll help lay out your blueprint.

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