Pop Video has served as an integral partner to the Nalco Champion marketing communications team for quite some time now. One of their big efforts every year revolves around the Deepwater Operations tradeshow. This tradeshow is an opportunity to, in one fell swoop, get their message out to every major player in the drilling industry. We have developed numerous video assets for these tradeshows, drawing on footage obtained everywhere from studio environments to the field, resulting in deliverables ranging from small thank you pieces to ambitious lifecycle overview videos displayed on massive video walls.