The most important virtue to 44 Farms is to be natural. All-natural ingredients and processes pervade their entire business. So when it came time to promote their new line of beef jerky, the most natural first marketing step was to give consumers an unadulterated look at the process behind the product. Pop Video spent a couple of days in the hill country with Sam Whittington, the proprietor of the smoke house where the 44 Farms beef jerky is made. We created a video product that lends credibility to the beef jerky line and assures customers that they’re purchasing a responsibly made, healthy product.