44 Farms recently released their own line of beef jerky. The goal of this video campaign is to find athletes from different sports who can serve as brand ambassadors for the jerky and then tell their stories. The first edition of this campaign revolves around the running community and features an accomplished professional runner and a fast rising young star. Both women are strong role models in their sport and embody the values championed by the 44 Farms family. This video will eventually work alongside many others as part of the brand ambassador marketing campaign surrounding the 44 Farms beef jerky.