Academy Sports + Outdoors: Back to School Social Video Campaign
Academy Sports + Outdoors chose Pop Video as their partner for their Back to School social media campaign. We produced 10 video spots, and they all speak to the same marketing message - All Under $XX. The team at Academy was looking for a creative and fun way to show their different Back to School “buckets” with certain outfits costing less than $20, some less than $30, $40, etc. For this campaign, we kept assets light, poppy, and short for ideal social media viewing conditions, and ended up with some fun final products.