BlueWater Defense manufactures clothing and equipage for the United States military. They are 100% American made and they’re on the forefront of technological advancements in their industry. It was an honor to get to work with a company that is just so cool. They have one audience, which made visually depicting their message simple as there was a lot of creative freedom. Their charismatic founder stars in this short web piece, confidently expressing who BlueWater Defense is. We took no prisoners in producing a direct visual onslaught of their brand and its most important aspects.