If you have ever been to a plant, warehouse, rig, or any other location where safety concerns are front-of-mind, chances are you’ve been put to sleep by a ravishingly boring safety video. And if you fell asleep, there’s an even better chance that you didn’t retain much of that crucial information. Crane Worldwide Logistics was well aware of this common safety antagonist and was determined to overcome its challenges. We led the creative charge behind developing a concept for their safety video that would hold viewers’ attention and in turn, lead them to retain information. We enlisted the help of our very talented, good friend Heather Williams, and produced a unique safety video that now plays on iPads for new visitors at their facilities across the globe.