How Our Video Subscription Model Brings Kuraray's Technology To Life

ABOUT THE COLLABORATION

Kuraray is a global leader in specialty chemicals and advanced materials, with innovations that touch nearly every aspect of modern life—from packaging and automotive components to healthcare and consumer goods. Yet the very nature of Kuraray’s products presents a unique challenge: its chemistries and technologies, while essential, are often invisible or difficult to visualize. Communicating their value requires more than technical data—it demands storytelling that connects science to real-world impact. To bridge that gap, Kuraray turned to video as a powerful medium to make its complex technologies relatable and engaging across markets. Video allows Kuraray to show, not just tell, the difference its materials make, and to do so in a way that resonates with customers, partners, and employees around the globe.

WHY SUBSCRIPTION IS BEST

For a company like Kuraray—where communication needs constantly evolve across divisions and regions—a video production subscription model with flat-rate output provides agility and predictability. This approach allows teams to create diverse content as new priorities emerge without the time-consuming process of scoping, bidding, and budgeting each project. In contrast, traditional video production can be rigid and costly, often leading to delays, inconsistent quality, and inefficiencies when needs shift. With a subscription, Kuraray benefits from a familiar creative partner in Pop Video who understands the brand, the science, and the audience—making every new project faster, smoother, and more strategic.

THE POWER OF UNLIMITED VIDEO

Through its video production subscription with Pop Video, Kuraray has developed a wide range of friction-free video communications—from facility overviews and product explainers to HR recruiting content and impactful animations. This consistent collaboration saves time, reduces costs, and ensures every piece aligns with Kuraray’s brand and tone. With the flexibility to pivot effortlessly between audiences and objectives, Kuraray continues to bring its technologies to life through storytelling that informs, inspires, and connects worldwide.