Kuraray: Product Feature Trade Show Video
Kuraray needed a video for the American Institute of Architect’s yearly trade show. A large part of their business was to be on display and they were in search of something that would accurately express their intended message without putting the architects to sleep. Pop Video led the creative effort, coordinating with Kuraray team members across the country to achieve an end result that satisfied both technical and intangible requirements. The trade show was a massive success and Kuraray will look to do something even more innovative next year.