Kuraray recently bought a large part of DuPont. This acquisition came with the onboarding of over 450 DuPont employees. As it goes with any merger or acquisition, there can be unrest among the masses, but Kuraray wanted to make sure this didn’t happen. The solution was to create a video address from the CEO, distributed to every new employee. This video’s message was simple and the visuals were beautiful, leaving viewers feeling valued and excited about their new future with a rapidly growing company.