Kuraray is Japanese based company that is crushing it in the American polymer market. The purpose of this video product was two fold. First, drive home to Japanese investors why the American market is important to the business, and second, increase brand awareness in their industry. This video is chock full of informational sound bytes, important statistics and impressive visuals. Kuraray understands the value of marketing their brand, both internally and externally. This promotional video serves multiple purposes, which is the best thing a promotional video can do.
