Mattress Firm is the largest mattress retailer in the country and, until partnering with Pop Video, had very little externally facing video content other than television media. As Mattress Firm expanded their offerings, they began to see the need for product videos. Photos and text descriptions of their beds were only getting people so far. Pop Video developed the strategy behind over fifty product videos. It was important that these videos gave potential customer and inside look at the bed, elaborated on features and benefits and ultimately boosted conversion rates. Currently over half of the mattress firm products now have videos to enhance their specific web pages, with the remaining half planned for the near future.