How Mitratech Scaled Video Production To Support Its Dynamic Growth

ABOUT THE COLLABORATION

Mitratech is a global leader in legal, risk, compliance, and HR technology—empowering thousands of organizations to manage complexity, ensure compliance, and drive efficiency at scale. For a company with such a dynamic product ecosystem and global audience, video is an essential marketing tool. It brings complex solutions to life, strengthens brand credibility, and helps communicate innovation in a human, relatable way. As Mitratech’s need for fresh, diverse content grew across marketing, sales, and internal communications, the team sought a scalable solution. To meet the growing demand for impactful, ongoing video storytelling across its global marketing and communications teams, Mitratech partnered with Pop Video—a video production subscription solution built for continuous, flexible video creation.

WHY SUBSCRIPTION IS BEST

Traditional video production can be slow, rigid, and expensive—each project requiring new bids, negotiations, and lengthy lead times. In contrast, a video production subscription gives teams the freedom to plan, pivot, and scale creative output month after month. For a company like Mitratech, with evolving marketing campaigns, product launches, and cross-departmental needs, this model ensures agility and predictability. It eliminates the bottlenecks of project-based production while delivering consistent quality and brand alignment. With a subscription, Mitratech gains the flexibility to create what’s needed, when it’s needed—without the friction of starting from scratch every time. This modern model keeps creative momentum strong and aligns perfectly with Mitratech’s fast-moving business environment.

THE POWER OF UNLIMITED VIDEO

Through its partnership with Pop Video, Mitratech has produced more than 200 videos that serve multiple stakeholders, channels, and objectives—all while maintaining cohesive branding and cost efficiency. The subscription model delivers the reliability and fluidity of an in-house video team at a fraction of the cost. By removing the typical pain points of traditional production—delays, limited revisions, inconsistent quality, and unpredictable expenses—Mitratech unlocked the full potential of video: continuous storytelling, creative freedom, and measurable impact that grows with every new campaign.