When you’ve partnered so closely with your clients for such a long period of time, you find yourself in a unique position – you have a TON of data! This data is very valuable, as it can be used to create actionable insights into all facets of a company’s activities. Nalco Champion decided to harness the power of this data into a digital platform that they call ‘Refined Knowledge’. They came to us to help them explain and promote this new offering to their clients. We settled on an animated explainer video to keep things light and fresh with a 30,000-foot view. The resulting video solves the difficult problem of being able to concisely explain something abstract and shines a light on all innovation and support Nalco Champion provides to its customers on a daily basis.