PM Realty Group is a full service real estate leasing, management, brokerage and investment firm. Their marketing team knew that they needed to make a video to showcase what they call the PMRG difference. After extensive discovery meetings with Pop Video, it was determined that their desired content slotted more appropriately into eleven separate videos speaking to a few different audiences. We overcame objections during the creative phase, managed the entire production process involving schedules of managing directors and other executives flown in from around the country, and ultimately delivered what was promised ahead of schedule and under budget. This video is the flagship piece of content for this campaign, highlighting the major players and their take on the PMRG difference.