When Prairie View A&M University solicited the help of Pop Video, they knew they needed some promotional video assets, but were unsure of the most effective way to communicate their message. We spent a great deal of time learning about their University, spending time with prominent members of the student body and faculty, and ultimately arrived at an overview video coupled with two commercials with slightly varied messages. The main message was that it really is all about the students. What better way to showcase this fact than to have a “guided tour” from the most respected young man on campus. This commercial is now serving its second tour as a web video, for use across a variety of channels in the way of recruiting and general promotional efforts.