Sometimes, the reason for creating a video is as simple as generating excitement. You can see this to be true by taking a look at any major brand creating video content. When South Coast Resources decided to completely revamp their brand after over 50 years, they needed a creative, fun, exciting way to introduce this new brand to their customers. Their agency enlisted the creative and graphical services of Pop Video to produce a modern animated spot for an initial email marketing campaign. The message is implicit, but simple - The brand change was intentional, it was done for a reason, and any other changes you may experience with us are for the better. The video now lives on their website as the brand gate keeper to anyone looking to learn more about them.