WITS: Nonprofit Organization Overview Video
In addition to the thirty-second, “Imagine” commercial, Writers in the Schools enlisted Pop Video to develop an overview video that would provide clarity into the WITS mission and urge people to take action in their community. Time was spent with dozens of individuals ranging from WITS writers to prominent community figures to gifted young children, gathering bits and pieces of the WITS story. What was achieved in the end is a beautiful video product that delineates the WITS message in a moving, easy to digest manner. This video now serves as a tool for use at any juncture where a person might be inclined to learn more about this organization.