Video is one of the most powerful, persuasive and impactful communication methods. However, it is also one of the most difficult to execute. Video is no longer as simple as lights, camera, action. The sheer volume of video that is produced means your video not only has to be produced, it has to be produced well with a strategy behind it.
To stand out in the immense crowd of videos, your video needs to be targeted and relevant, which means each video that you produce needs to speak directly to your audience, and include a message that rings true with them. A video that they can’t ignore, or stop watching. And in order to determine what the message is, how to communicate it, and how to portray it effectively in a video requires research and strategic planning...enter creative video strategy.
Video is both cost and time intensive, so why not partner with experts? Our strategic approach to creative strategy for video helps you accomplish the portrayal of your message, but also helps you efficiently and effectively reach your desired target audience. Whatever goal you hope to accomplish with your video, we will help you not only reach, but exceed it time and time again.
But before we help you dream up your next successful video campaign, we should meet. How about coffee? Tea? We can suggest some awesome local spots. Or, if you’re over-caffeinated, how about wine? Whiskey? We will tailor our recommendations to your beverage preferences. No matter the location, our team and your team will explore and ultimately discover the message and how to most effectively communicate that through not only one video, but how to extend the life of your footage into different video marketing opportunities. We will come to the table with ways to reimagine your traditional video into so, so much more.
During this exploratory phase of our process, we will be asking a lot of questions in order to recommend the proper video marketing strategies, and more specifically video production tactics, in order to help you achieve your marketing communication goals. We’re here to partner with you - so communication is key in order for both of us to achieve our goals. Our goal encompasses the accomplishment of your goal...we know, we’re pretty awesome.
