Are your video ideas tapped dry? Bring on the brainstorm!
Unless you’ve been living in a wifi-less cave for the last several years, you’ve heard the buzz about video being the next big thing in content marketing. Hopefully, you even jumped on the bandwagon. It’s a good one to hitch a ride with. Video marketing appeals to multiple senses, evokes emotion and ultimately — engages your audiences in a way text alone can’t.
But for many organizations, the issue isn’t being able to produce video content — it’s producing enough video content to support a sustainable, consistent strategy. Allow us to stir your imagination. Here are 10 video content marketing ideas anyone can use to keep their strategy going strong.
1. Feature Demos
It doesn’t matter whether you choose to focus on a new or existing product or service — there’s plenty to say about any thing you offer. Showcase value with a feature demo (like this one) that visualizes your product’s or service’s ease of use, efficacy, or other benefits.
Note: Always focus more on the value and less on the mechanics of your feature product or service.
Does your product or service require a lot of explanation? Or does it have multiple uses? Perfect! You can split up feature demos into a multi-series campaign so as not to overload your audience with too much information at once. Release and promote each one separately to extend your content calendar.
2. Life Hacks
Content is all about providing some type of value to your audience. The crowd favorite? Life hack videos (like this one featured on TIME). Your audience loves a good hack, and since you’re the expert on your product or service — it should come from you! Show them how to use your product or service to solve an unexpected problem. Teach them how to use features or functions they might not realize your product or service offers.
3. Re-purpose a Hot Blog Article
Comb through your blog archive and take a look at performance metrics. Do you have a particular article that performed well? Turn it into a video marketing piece! If a textual piece of content caught attention from your audience, a video containing the same information should perform even better. Best of all, you already have the guts for your video. The rest is just details.
4. Mission Statement
Feature demos, and life hack videos are great for product or service exposure, but what about the fine people behind your products or services? Create a video that promotes your brand’s value statement (like this one). Customers today aren’t just interested in purchasing a product or service. They want to know that the company they give their business to stands for something. Video is a powerful way to deliver this message because it triggers emotion, humanizes your brand and makes it more relatable.
5. Customer Testimonials
You know what’s amazing? Customer testimonials…
You know what’s even more amazing? Customer testimonials captured on video! A newer study by MOZ revealed that 67 percent of consumers are influenced by online reviews. They want to hear what your past or current customers say about your products, services and customer care. And while, a quote can be a powerful piece of marketing collateral, video is the strongest delivery for your “satisfied customer” message. It’s scientific fact that we automatically pay attention to faces. When we hear information directly from the mouth of another human being, we also instinctively perceive it as truth.
6. Season's Greetings
The holidays are a great time to reach your audiences in a more personal way. People are generally happier this time of year, and more receptive to outreach, especially a casual “season’s greetings”. Use video to deliver your holiday wishes. Video feels more personal, and with all the holiday postcards people receive, your video will spice things up and engage them in a way that’s different from every other greeting
7. Whiteboards
Whiteboard videos are visually stimulating and they get right down to the point, which is why people can’t get enough of them. Many whiteboard videos are humorous or use casual language that audiences find easy to connect with. And because whiteboard animation is different from how we normally receive information, it helps keep our attention and focus longer.
8. Expert Q&A Sessions
One of the best ways to build authority in your industry is to team up with other industry experts. Create a video from a Q & A session with an expert or influencer in your industry and include the questions you get asked most frequently by prospects. The added bonus is that your expert or influencer will likely help promote the video, which means you could potentially reach vast new audiences. Plus, you’ll be networking with important leaders in your market.
9. Do a Broadcast Journalist Piece
Sometimes, the best videos are the ones that happen spontaneously. Grab your camera, take to the streets and get to know your target audiences in person. If your product or service is commonly used, interview random people to find out what they like and dislike about it. If it’s a more specialized product or service, you may need to get creative about how to randomly connect with people who use it. Maybe its going to a popular industry trade show or event. Bring your camera along and get some screen time with keynote speakers. Include highlights from the event and give your audiences a glimpse of what you learned by attending.
10. How-To Videos
Searches for “how-to” videos have increased by more than 70 percent because people find video tutorials so much faster and easier to use than reading a user guide or skimming articles. If you have a product or service that requires a little more know-how to use, or you want to make sure your customers utilize your product according to best practices and safety guidelines — create a how-to video. The better and more fully your audience is able to use your product or service, the better their experience will be.For more ideas on how to feed your creative video pipeline, have your own brainstorm session with your video marketing team, or reach out to a video marketing agency for a fresh perspective.
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