We promise these crafty recycling projects are fail-proof!
If your video marketing partner is good, they produce a quality finished product on time, on budget, and on-point. But if your video marketing partner is great they also manage your assets and find ways to stretch your investment.
Marketing budgets are never guaranteed. Which means you should always be thinking about ways to save. Even when your budget is bountiful; be thrifty. That doesn’t mean ‘don’t spend’. You get what you pay for with video, and you don’t want a cheap finished product. But the right video partner will help you think about the pieces of your video content from different perspectives. Here are just some of the ways we recycle and repurpose video to better support your content marketing strategy:
1. Video-Inspired Interactive Blogs
As we’ve discussed in prior articles, SEO and video is a unique challenge; one that can be addressed by recycling video content into textual content. Here’s one strategy for doing this:
Step 1: Turn your video transcript into a cohesive blog article. Build out certain sections with more information if it makes sense.
Step 2: Cut your video footage into smaller clips that support sections of text. You can choose to keep audio or remove it. For example, a product demo might not require audio support if the imagery is backed by text.
Step 3: Integrate the video clips with the blog text to create an interactive blog article that encourages visitors to read and watch.
Since extra short videos are the next big thing, this recycling project is especially helpful because it will bolster audience engagement and keep visitors on your page for longer periods of time. You also benefit from search engine optimization.
2. Video Gone Podcast
This recycling project is perfect for longer videos, educational videos, or previous video projects that required you to painstakingly cut the script down to size. Podcasts are wildly popular right now, but largely untapped by marketers, which means a podcast is an excellent way to differentiate your brand. Here’s the other perk — podcasts are mobile friendly, so you can re-reach audiences no matter where they are or what they’re doing. 16 minutes is the preferred podcast length (source). Software is available that strips and converts the audio to upload it to iTunes and other platforms. But you may still need to edit the audio before publishing it as a new stand-alone content piece. Working with a pro will make editing a breeze.
3. Save Bloopers and Sew Them Together
We love recommending a blooper reel because bloopers work for any brand (serious or casual). They are great for top and mid-funnel campaigns because they increase brand awareness and provide an opportunity for deeper bonding.
Your customers want to see your brand’s authentic self. What better way to show them than with funny outtakes and a behind-the-scene look at the people who make your product or service possible. The footage is already shot; all you need to do is edit the clips together to form a message about your brand culture. To bolster reach, use hashtags like #bloopers #funny #company_name. Note: we recommend a strong social media strategy for these campaigns. They perform well on YouTube, Facebook, etc.When thinking about video content to recycle, start with your top performers. High-quality content breeds more high-quality content. If a video performed well in the past, look at the pieces and think about how else it might serve your strategy. It may be as simple as using some still shots for website imagery, or it may be as complex as completely rewriting the “story” your video tells. A great video agency will help you stretch your video investments to support a robust and consistent content marketing strategy.
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