Because some of us have a hard enough time playing it cool without an audience watching our every move.
Live streaming video became the “it” thing of 2016, and the trend isn’t dying down any time soon. But let’s be honest — it’s a little intimidating, right? Some of us are awkward enough in real life (cough, cough) without a camera live broadcasting us out to potentially hundreds of thousands of viewers. Sorry to be the bearer of bad news, but it’s time to get over your stage fright. Live streaming is delivering mind-blowing results for brands and events that you don’t want to miss.
Coachella hit 9 million views this year when they live streamed both weekends of their epic music festival. And according to Digitell, 30 percent of people who watch a live streaming video of an event will attend that same event the next year. Even more impressive — Tubular Insights reported on a website called Twitch, which gets about 45 million viewers per month by streaming billions of minutes of live video.
What’s the Big Draw?
People prefer visual experiences (hence video’s rise to kingship).
Video streaming is more engaging than standard video because live feedback allows audience members to participate in the conversation as it’s taking place.
Live streaming creates an inclusive experience for your audience that fortifies the strength of your brand community.
Live streaming is cost-effective and doesn't necessarily require professional talent, studio time, a furnished set, editing time, etc.
Live streaming attracts a larger audience and supports better brand exposure.
Pro tip: impromptu live video segments are an excellent, low-cost way to sustain your video marketing strategy. However, production value should be substantially higher for planned live video events. A video marketing agency will help your marketing team decide an appropriate and workable budget for each live stream event you choose to host.
Still feeling a tad skittish about going live? Rip off the band-aid and try these five live streaming video ideas. We promise they’re painless!
1. Stream a Special Event
Live stream your company’s attendance at an industry conference, keynote presentation, or receiving recognition at an awards ceremony. Your audience will appreciate being included in an exclusive event, and your brand will benefit from the exposure.
2. Stream a Noteworthy Interview
The great thing about interviews — they don’t require a lot of planning. Snag an industry influencer and sit them down for a Q & A session to boost your reputation, establish your brand as an authority figure and (coincidentally) reach new audiences by tapping into their network of followers. Don’t know of an industry influencer who is willing to donate their time? Take your interview skills to the streets and interact with your audience face-to-face. You can also interview staff members about their experience working for the brand.
3. Stream a Monologue
Is there a hot new trend making headlines in your industry? Or a debate taking place about industry best practices? Is your brand involved in a charity and looking for ways to help spread the word? Draft a monologue and deliver it via live stream.
4. Stream a Q & A Session
Use a live stream app that allows for written correspondences during your session to get audiences participating in the conversation. Promote your live video stream event a few weeks in advance to ramp up anticipation. Present questions your customers frequently ask, or questions that position your product or service as the solution.
Pro Tip: If you receive a question you can’t answer on-the-spot, just be honest. You can always create an explainer video or blog post to provide follow-up after the live video stream event.
5. Stream a Tour of Your Office
Don’t have anything exciting coming up on your events calendar? Give your audiences a tour of the office. Catch staffers in their natural habitat. Show off your edgy company culture. Live video tours are an excellent way to humanize your brand and invite audiences behind the scenes for an exclusive look at the people behind your amazing product or service.
If public speaking isn’t your schtick, and live video streaming still feels about as terrifying as being center stage in your skivvies — save yourself the anxiety and work with a video marketing partner. We have tons of simple, scare-free live streaming ideas that your brand can leverage to create an incredibly engaging experience for audiences. We also know all the do’s and don’ts to prevent you from make a mistake that can’t be taken back.Ready for more video campaign ideas? Check out this article: 7 Videos Every Company Needs.