Video is like lead magic. Customers love to be entertained and the conversion results are spectacular!
Video is taking over the world. I may be exaggerating a bit, but it’s certainly not a far stretch. By 2021, video will make up 82% of all consumer internet traffic, an increase from 73% in 2016. Even more impressive — video converts better than any other type of content. In fact, companies that use video to market their products and services grow revenue 49% faster than non-video marketers. Why is that? And, how can you start converting more prospects into paying customers? Get visual!
Video is a powerful way to generate leads. But not just any leads, higher quality, sales-qualified leads! Today, we’re going to share 5 ways video can bring your marketing efforts to the next level.
1. Product Demonstrations
By combining image and voice, video can be an excellent way to convey complex ideas in a simple way. Product demo videos are effective because they prove usability and function in ways that text alone cannot. Take Kickstarter campaigns, for example. When paired with video, these campaigns tend to succeed at a much higher rate. In fact, according to six Kickstarter experts (who raised more than $1 million for their projects) videos were key to communicating the value of their product and in turn, funding their campaigns.
2. Personal Video Chat
Ditch the staticky hold music, impersonal FAQ landing pages, and pushy in-store sales reps. Live chat makes your customers happy because it’s self-serve but still allows them to have face-to-face interaction with your brand. This is their preferred form of brand support, but it still enables your representatives to regain their footing in the buyer’s journey, which is largely controlled by the consumer.
Answer questions that can make or break a sale
Reduce your bounce rate
Improve your conversions
3. Customer Interviews and Case Studies
Video case studies will help prospective customers see how your company succeeded in past projects and scenarios. A video can quickly capture the essence of a project and how your product or service solved a real problem for a real person. Notice a key word here? Real. Rather than summarizing a story in a text-based case study, a visual case study will bring the scenario to life. Interview your customers, share product testimonials, and showcase your company’s greatest wins to make your product more relatable and substantiated.
4. Video Blogs
Video bloggingor “vlogging” is a great way to instill a sense of trust between your brand and your customer because they humanize your company. Instead of text on a page (where the author is rarely noticed), viewers are face-to-face with a representative of your brand. As customers develop a relationship with your brand, they move toward what is called “full emotional connection”. Predictably, the more “emotionally connected” a customer is, the more valuable they become. According to a Harvard Business Review article, fully connected customers are 52% more valuable.
5. Video Opt-in Forms
We’ve all used opt-in or lead capture forms in exchange for information. But did you know that these forms can be inserted directly into your videos? Customers may get irritated if you gate all of your content, but try providing a relevant and valuable freebie during a video every once and awhile. Video opt-ins can be a smart way to engage a qualified lead and guide them further down the funnel.Simply put, you can’t ignore video anymore, and you shouldn’t want to! It’s one of your most powerful marking and sales tools. If your organization is struggling to attract quality leads and lacks the resources to produce video in-house, consider teaming up with a video marketing agency. Learn more about the benefits of this partnershiphere.
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