Simply publishing a video on YouTube is not enough
Video takes time – all marketers understand this concept. You spend hours working with your video content partner to create an outline, work on the script, create the storyboards, film the actual video, then you spend countless hours going back and forth on revisions and rounds of video edits. The video is finally complete, and you hit publish. But this is actually doing a disservice to the countless hours you just spent finalizing the video – a single piece of video content can be so much more than the one video upload.
Sure – you’ll still get views, and possibly some engagement with your content. But, what if you could multiply the reach, engagement and ultimately, the success of your video? We have your ear now!
As video content partners, we at Pop Video take a single piece of content, and repurpose it into several other forms of rich content. Any way you slice it – recycled content, atomization, fractionalization – you maximize your resources by taking one content piece, and you create multiple, strategic pieces of content.
Why fractionalize content?
- Budget-friendly means for creating content
- Consistently generate and distribute new content
- Increase your reach through different platforms
Now that we’ve peaked your interest, here are 5 examples of content pieces that can be created from one video. And as a video marketing partner, Pop Video’s workflow allows for the creation of this unlimited editorial for your business – contact us to learn more about this partnership approach to video content.
1. Infographics
Why infographics? According to Hubspot, infographics are liked and shared on social media 3X more than other any other type of content. Additionally, they work for nearly every social platform. In today’s world, where everyone is suffering from information overload, infographics clearly and visually display your message in an effective manner.
2. Shorter Video Clips
Shorter videos work on social media - period. Longer form videos have their place, but it is not social. When you’re scrolling through your multiple feeds, you’re much more likely to watch a short clip, as opposed to a 5-10 minute visual brand story. There are a few ways to cut up your longer videos, and repurpose them into shorter clips – you can create GIFs, cinemagraphs, shorter social videos, or even display ads!
3. Blogs
Writing a blog post is a process – you research topics, create an outline, write the post, then go through edits. As I write this blog post – I totally understand how time consuming this could be. But, if you turn your video into a blog post, you can skip a few steps. Take the transcription from your video, and create a blog post from that content! You can re-work the transcription the make it sound like a blog, additionally you should add stats, additional content, video clips, links, etc.
4. Visual, Graphic Content Pieces
This is one of the simplest ways to repurpose your content – turn your video into a series of graphic content pieces. You can take stills, and turn them into great looking photos or images. Or, take certain quotes or stats, and create some sort of designed graphic that you can use as images on multiple platforms. You can also summarize concepts, and create short animations.
5. Interactive Content
Quizzes are one of the most popular forms of interactive content – hate it or love it, take it from Buzzfeed and the popularity of their content. This piece of content is a bit more time consuming and difficult to create, but it is one of the most useful. And not every video can work as a quiz – animated explainers, how-to videos or other educational content work best.If this still sounds like more work than you’re ready to take on, partner with a video and visual content agency. Partners, like Pop Video, help you maximize the value and power of each video. For more ideas on how to repurpose your video content, check out this blog: How to Successfully Upcycle Your Video Content.