Brainstorming concepts for your next video marketing campaign isn’t always easy.
One day, you may have dozens of great ideas and the next — your creative juices are as dry as Nevada in July. To help pique the imagination, many marketers take to the internet for some digital inspiration or seek creativity in other places, like outdoors or in the city. Eventually, something starts to formulate and before it becomes a fleeting notion, they reach out to their video marketing team to set it in stone.
Maybe it’s a half-baked idea. Maybe it’s a link to a video, or a picture of something they saw on their search for a concept. Regardless, this is where they drop the queen-mother of bad questions…
“Can you create something like this?”
At which point, your video marketing team sighs heavily and probably slaps their forehead in frustration. Respectfully — we can’t stand this question…
Video is an incredibly customizable vehicle for your information, which is awesome. But every detail regarding the type of video shot, length, style and delivery entirely and unequivocally depends on your target audience, the message you wish to deliver and the distribution platforms you choose to use. For all of these factors to flawlessly align, effectively engage and successfully communicate information, you need more than a surface-deep video idea. Your video marketing team requires a strong understanding of the meaning of your message, and why it’s important to your business or marketing goals. They also need some space to create…
With this in mind, it becomes more clear why coming up with an idea and asking to see something like it just isn’t helpful. Quite the contrary — it puts the project into a box, stifles the creative process and doesn’t give the foundational information needed to develop something truly unique and powerful.
The moment an idea hits, write it down and do some brainstorming of your own. Who is the video for? Why is it important? What do you hope to accomplish with it? After you have a better understanding of what the idea means for your business and marketing goals, reach out to your video marketing people and ask this question instead:
What could this look like?
In other words — invite us to ride the inspirational wave with you! As video content specialists, we love this question because it doesn’t put limits on our creative process. If you come to us with a concept that has foundation, and ask us for more ideas on how we can bring the concept to life (instead of submitting the concept to us like an “order”), you give us the freedom to do what we do best — create. You set the stage for us to invent, which is what we’re inherently good at! And the results are sure to be your original concept brought to life in a spectacular way.
If you need help coming up with new ideas for your next video marketing campaign, check out these 10 video content marketing ideas anyone can use.
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