10 Types of Video for the B2B Customer Lifecycle

Video is important to every facet of your business - by now marketers are aware of this fact. But, video has a very special place in the sales cycle - the interactive, visual, audio-friendly content is an imperative tactic to deploy when trying to convert a prospect into a lead, then eventually, a lead into a customer. Video helps move that conversion process along. Initially, when marketers started utilizing this type of content, video was used as a top-of-the-funnel-only tool, but video's potential extends far beyond an awareness asset. 

When it comes down to incorporating video into an existing content strategy or creating a new video strategy entirely, video is not a one-size-fits-all solution. Different types of video perform better at different stages in the sales funnel. If you need recommendations for different types of video to help push your audience through the funnel, check out one of our other infographics

We've delved a little deeper into the B2B customer lifecycle, and what types of video work for different stages in the funnel. Different areas require different video features or characteristics, such as length, production level, or difficulty to attain the assets. 

Instead of breaking it down by funnel stage, which we've done in other infographics, we've broken it down by common video types. But where does each video fit into the B2B customer lifecycle? And where should you splurge on production, versus where you can reign it in a bit? And where should you share each video? We've got you covered! Check out the infographic for 10 different types of videos that you should utilize as a B2B business. In future weeks, we will share more information for each video type, which is broken down into the following criteria: 

- Funnel stage
- Difficulty to produce
- Where to share the assets when they're complete

Follow along with us each week as we share more information on each specific video type and where they fit into the different stages of the B2B customer lifecycle. And the 10 video types which we will cover throughout this series are:

1. Animated Explainers
2. Vlogs
3. Webinars
4. Product Demos
5. Customer Testimonials
6. Company Updates + Promos
7. Brand + Culture Videos
8. Onboarding + Training Videos
9. Social Videos
10. Personalized Videos

Shoutout to Vidyard for the inspiration behind this infographic series. And to see the full infographic, click here!

It's time to harness the power of video.

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