7 Facts About Video

It's time to face the facts about video! 
Maybe you're already on the video content train, but we've got the FACTS to back up the hype. Check it out:

  1. Video in an email leads to a 200-300% increase in click-through rates.
  2. 98% of users say they’ve watched an explainer video to learn more about a product or service.
  3. 72% of businesses who use video believe that it has improved the conversion rate of their website.
  4. 80% of users can recall a video ad they viewed in the past 30 days.
  5. 85% of Facebook video is watched without sound.
  6. 79% of consumers would rather watch a video to learn about a product, than read text on a page.
  7. Businesses using video grow company revenue 49% faster, year-over-year, than organizations without.

To learn more about why Pop Video is THE choice for a video and visual content partner, check out our Why Pop page. And to see the full infographic, click here!

It's time to harness the power of video.

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