It's time to face the facts about video!
Maybe you're already on the video content train, but we've got the FACTS to back up the hype. Check it out:
THESE ARE THE FACTS:
- Video in an email leads to a 200-300% increase in click-through rates.
- 98% of users say they’ve watched an explainer video to learn more about a product or service.
- 72% of businesses who use video believe that it has improved the conversion rate of their website.
- 80% of users can recall a video ad they viewed in the past 30 days.
- 85% of Facebook video is watched without sound.
- 79% of consumers would rather watch a video to learn about a product, than read text on a page.
- Businesses using video grow company revenue 49% faster, year-over-year, than organizations without.
(source)
To learn more about why Pop Video is THE choice for a video and visual content partner, check out our Why Pop page. And to see the full infographic, click here!