Kuraray America, Inc. (“Kuraray”) is a global leader in specialty chemical, fiber and resin. Now, if you’re like us, you’re picturing a bunch of scientists stirring chemical compounds in beakers, but the reality is Kuraray produces key ingredients that support critical applications in everyday life. Its products are found in nearly every food packaging, automobile, and industrial glass application around the world!
And therein lies the challenge - Kuraray’s marketing and communications team must relate a technical (and in many ways abstract) product to a diverse set of stakeholders including employees, customers, and end users. How do you humanize the abstract, simplify the complex, and address the needs of multiple audiences? Video content. Want to learn more about our video and visual content partnership with Kuraray? Check out the full case study, here.