The Anatomy of an Interview

Take your video interviews to the next level! Shooting an interview can be one of the most challenging aspects of video production. Yet interview-based video is one of the most effective forms of video content for businesses! From the typical customer testimonial, to your "About Us" video and beyond, many businesses utilize Q&A-style interview footage as a great source of video content. But, if your interview shot is off, it really diminishes the quality of your content. Here are some tips:
  • Eye Light: 
    This helps everyone look better, and puts a little sparkle in his or her eyes!
  • Comfortable Eye Line: 
    Not too far off camera, and definitely not too close. Having the camera too close confuses the interviewee, and the viewer may get TOO up close and personal.

  • Soft Background: 
    The background should be in-focus enough to be able to discern what it is, roughly, but soft enough that it doesn't distract. The subject is the clear focus, here!
  • Attractive Lighting:
    Soft lighting wrapping the face, from highlights to shadows, is attractive and dynamic. No ugly shadows allowed!
  • Correct Framing: 
    Framing the subject on the opposite third of the frame, without too much headroom, is comfortable and natural for the viewer.
  • Clothing & Color: 
    Clothing and jewelry should be subtle and non-distracting. Earth tones are always a good choice! Consider the color palette of the whole set when selecting your attire - make it work! And avoid a fashion clash.

To learn more about why Pop Video's video process, check out Our Agency page.

And check out the full infographic, here!

It's time to harness the power of video.

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