Take your video interviews to the next level! Shooting an interview can be one of the most challenging aspects of video production. Yet interview-based video is one of the most effective forms of video content for businesses! From the typical customer testimonial, to your "About Us" video and beyond, many businesses utilize Q&A-style interview footage as a great source of video content. But, if your interview shot is off, it really diminishes the quality of your content. Here are some tips:
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Eye Light:
This helps everyone look better, and puts a little sparkle in his or her eyes!
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Comfortable Eye Line:
Not too far off camera, and definitely not too close. Having the camera too close confuses the interviewee, and the viewer may get TOO up close and personal.
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Soft Background:
The background should be in-focus enough to be able to discern what it is, roughly, but soft enough that it doesn't distract. The subject is the clear focus, here!
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Attractive Lighting:
Soft lighting wrapping the face, from highlights to shadows, is attractive and dynamic. No ugly shadows allowed!
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Correct Framing:
Framing the subject on the opposite third of the frame, without too much headroom, is comfortable and natural for the viewer.
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Clothing & Color:
Clothing and jewelry should be subtle and non-distracting. Earth tones are always a good choice! Consider the color palette of the whole set when selecting your attire - make it work! And avoid a fashion clash.
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And check out the full infographic, here!