Nalco Champion: Hearts & Minds
Results:
Like any other large cap organization, Nalco Champion devotes major resources to recruiting. Investing in the company’s future is very important to them, and they’re trying to find the best and the brightest talent. The culture is unique at Nalco Champion, and the recruiting team wanted to create something that would speak to that as well as introduce people to the company and give actual information on what an intern or new hire might expect. We spent a full day interviewing multiple people, and put together a compelling message, supported by some of the beautiful footage we’ve shot with them over the years, and what emerged was a visually stunning and informative video Nalco dubbed Hearts & Minds.