Often times, we create video content with purpose, beginning with no more than a communications goal in mind and seeing the asset through all its stages. In the case of Nalco Champion’s Research Development & Engineering division, this was not necessarily the case. Nalco Champion is a leader in video content creation for their industry. Over the years, Pop Video has partnered with them to develop an extensive video library, churning out hundreds of deliverables across a vast array of communications channels. What was eventually realized, was that we had more than enough assets, gathered globally, to put together a capabilities overview video for the RD&E group. This video is the result of outside-of-the-box marketing thinking in relation to repurposing existing assets.