There is no way you can ignore the meteoric rise of video use in social media over the past several years. Capitalizing on the social media landscape by using video to generate more leads, increase engagement, and drive brand awareness needs to be a part of every organization’s 2016 strategic planning.
You should be able to test video performance on these different channels and have video content in the appropriate size ready to distribute effectively on these platforms. Using these mediums as a thermometer to gauge audience participation, feedback, and engagement will be an invaluable asset to building your brand story. Let’s take a look beyond the traditional networks currently being used by businesses (Facebook, Twitter, LinkedIn, Google+, and Pinterest) and focus on three that utilize video regularly.
Instagram is a photo-sharing platform that now includes video. Videos can include customers using a product, behind the scenes access, or contests for followers. With four million active monthly users, companies like Duncan Donuts all want a piece of that pie. Click on the image below to check out their IG video that generated over 350k views.
Vine is a short-form video sharing service, built by Twitter, where you can create and share 6-second videos filmed directly on mobile devices. Brands have found imaginative ways to put Vine videos to use, coming up with smart how-to videos and short films. A great example is this simple and loveable Vine video from Tropicana. Click the image below to watch their Vine.
Snapchat is a text, photo, and video messaging app that you use to send messages that will disappear seconds after someone receives them. Snapchat itself has encouraged brand involvement with the release of Snapchat Discover, a story tool for brands. One of the fun ways that brands have found to use Snapchat is to annotate pictures or video with creative tags or doodles. Here’s an example from Grubhub.com who used Snapchat as a recruitment tool.
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